How All In Tree Services & Pro Doubled Revenue and Dominated Local Search in Metro Atlanta

Introduction

In the competitive world of tree services, All In Tree Services & Pro was battling for visibility, consistency, and growth. Serving Northwest Georgia and the Metro Atlanta area, the company offers comprehensive tree services, including trimming, stump grinding, emergency storm cleanup, and land clearing for both residential and commercial clients. Facing market saturation and digital chaos from previous marketing firms, they turned to a focused local SEO and lead generation strategy — and the results have been nothing short of transformational.

Tree Service SEO Project Overview

Client Profile: Residential and commercial clients

Location: North West Georgia and Metro Atlanta (multiple cities)

Type of Service: Full-suite tree care services

Specific Needs: Low visibility, hijacked website, mismanaged assets, low lead flow

Products/Platforms Used: Nearby Now, call tracking, Google LSAs, GBP optimization

Duration: Ongoing since 2024

Challenges: Competitive market, fragmented digital assets, lack of cohesive strategy

Outcome: Surge in lead volume, search dominance, increased revenue

Maintenance Recommendations: CRM, automation, review management, ongoing content

SEO & Marketing Strategy – Hyperlocal SEO, Automation, and Rapid-Response Ads

To overcome stiff competition and generate immediate cash flow, we deployed a multi-channel strategy focused on local dominance, operational efficiency, and fast action in high-demand situations.

SEO Implementation

Created targeted landing pages aligned with each Google Business Profile
Integrated Nearby Now for real-time, geo-tagged content
Published city-specific service content focused on local intent keywords
Performed citation clean-up and schema implementation
Rebuilt a fast, conversion-optimized website with 301 fixes and proper tracking

GBP Optimization & Review Strategy

Optimized GBP listings with geo-tagged images, keywords, and services
Implemented a structured review request system (text-based and in-person)
Grew reviews across multiple cities, boosting visibility in local packs

Call Tracking & Centralized Lead Flow

Set up tracked numbers across cities and ad channels
Deployed live chat and central scheduling funnel to ensure rapid follow-up

Paid Ads & Emergency Campaigns

Built and optimized Google LSAs by ZIP and service type
Launched retargeting and awareness campaigns on Facebook
Ran storm-response PPC in Valdosta and Augusta, booking out crews for months

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Results & Impact – From Calls Per Week to Market Leader in Metro Atlanta

From a handful of weekly calls to 10–15 quality leads per day
Major lead surges during storms via fast-launch ad campaigns

4,000% YoY website traffic increase
Multiple GBP listings ranking in the Local Pack, including:
- Smyrna
- Hiram
- Powder Springs
- Mableton
- Fayetteville

Added 200+ new reviews across GBPs
Reviews helped unlock higher conversions and map visibility

Scaled from $800K in 2023 to $1.5M in 2024
Projected to hit $2.5M – $3M in 2025
Added new crews and expanding staff to meet growing demand

Challenges & Solutions – Reclaiming Control and Building the Right Foundation

Challenge: Disjointed Asset Ownership

Solution: Reclaimed all digital assets and consolidated ownership under the business.

Challenge: Poor Website Infrastructure

Solution: Rebuilt the site from scratch with clean code, SEO best practices, and full tracking.

Challenge: Brand Inconsistency & Weak Citations

Solution: Cleaned and standardized citations, unified branding across platforms, and corrected all NAP data.

Conclusion & Next Steps – Scaling Sustainably in a Competitive Market

All In Tree Services & Pro is now positioned as a local authority with the digital infrastructure to match. With a stable pipeline, rapid response ad capabilities, and a trustworthy online presence, the next chapter is about scaling smart.

Future Plans

Implementing a CRM system and lead nurturing automation
Driving repeat business with review requests and email/SMS follow-ups
Launching direct mail and yard sign campaigns for local saturation
Hiring more crews and expanding the sales team
Continuing to defend and grow market share with SEO vigilance

Contact All In Tree Services & Pro

Name	All In Tree Services & Pro
Service Area	Serving North West Georgia & Metro Atlanta
Phone	470 608 2545
Website	https://allintreeservicesandpro.com/
Google Business Profile	https://www.google.com/maps?cid=9785460842751800535