How Vilchis Tree Service Pros Tripled Targeted Leads in 60 Days with Local SEO

Introduction:
From Scattered Strategy
to Sustainable Growth

Vilchis Tree Service Pros, a residential and commercial tree service provider serving Acworth, Kennesaw, and Marietta, GA, came to us with a familiar challenge: low lead volume, no online rankings, and a digital presence they didn’t fully control. They had relied on overseas developers and lead gen platforms, with little to show in the way of owned growth.

We helped them take back control — and triple their targeted leads in just 60 days.

Tree Service SEO Project Overview

Client Profile: Residential and commercial tree service provider

Location: Acworth, Kennesaw, and Marietta, GA

Type of Service: Full-service tree care (removal, trimming, stump grinding, etc.)

Specific Issues: Low online visibility, fractured digital assets, inconsistent NAP

Marketing Assets Used: Existing website, Google Business Profiles, new blog and service pages

Project Duration: Ongoing, with major results within 60 days

Challenges: Asset access issues, NAP inconsistencies, high local competition

Outcome: Tripled lead volume, major improvements in traffic and rankings

Maintenance Plan: Continued content, CRM training, new ad campaigns

Strategy Breakdown:
Local SEO and Lead Generation Execution

1. Website Optimization & Content Creation

We improved the existing website by:

Creating hyper-local content for Acworth, Kennesaw, and Marietta
Fixing URL structures and schema markup
Adding supporting service area pages linked to each GBP
Installing clear, conversion-optimized CTAs to drive form fills and calls

2. Google Business Profile Optimization

We:

Claimed and verified the main GBP after previous access issues
Added services and optimized categories
Resolved NAP issues and built consistent local citations using Moz Local and BrightLocal

3. Content Strategy

Created location-focused blog posts to build topical authority
Added detailed FAQs to capture long-tail search intent

4. Lead Generation Systems

Built out web assets designed for high conversion
Ensured the business now owns all digital infrastructure

5. Advertising Launch

Began the rollout of Local Service Ads (LSAs)
Set the stage for future Google PPC and Facebook Retargeting campaigns

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Results & Impact

3X Lead Volume in just 60 days
Consistent month-over-month traffic growth to the website
High-converting calls and clicks from optimized Google Business Profiles
Ranking gains for “tree service Acworth” and growing visibility in surrounding cities
Significantly improved brand control and consistency across the web

Challenges & Solutions

Challenge: Fractured Digital Asset Ownership

Due to reliance on overseas agencies, the client had no control over their hosting or website access.

Solution: We consolidated all assets under one platform the business owns, ensuring complete transparency and access moving forward.

Challenge: NAP Inconsistencies Across Listings

The client had outdated or mismatched Name/Address/Phone details on multiple platforms.

Solution: We cleaned and unified all citations using industry tools, which improved both trust and local rankings.

Conclusion & What’s Next

Vilchis Tree Service Pros is now positioned as a trusted, high-visibility brand in its core markets. The owner has noticed a real increase in calls and work volume — a clear ROI on our strategic SEO efforts.

Next steps include:

CONTACT VILCHIS TREE SERVICE PROS

Name	Vilchis Tree Service Pros
Service Area	Acworth, Kennesaw, Marietta GA
Phone	470-914-2221
Website	https://vilchistreeservicepros.com/
Google Business Profile	https://www.google.com/maps?cid=1766406560626974032